Maha Aly

Doctoral Student (Willy Brandt School of Public Policy)

Visiting address

Universität Erfurt
Willy Brandt School of Public Policy
Nordhäuser Str. 84
99089 Erfurt

Mailing address

Universität Erfurt
Willy Brandt School of Public Policy
Nordhäuser Str. 63
99089 Erfurt

Short Biography

Maha Aly is a PhD Candidate at Erfurt University. Her PhD focuses on entrepreneurial psychology (impact of culture on behavior). Maha has a double major, one in IT and the other in entrepreneurial psychology. She brings 15 years of diversified hands-on-experience including professional & academic specialty in the field of customer-centricity, information systems usability, customer/user experience design & strategy, and mastering the digital creation of emotional connection in various technology-based industries (telecom, e-commerce, e-banking, e-payment, e-learning & health care systems). Maha is an entrepreneurial emotional education coach and emotional therapist. She earned professional certifications & practical experience in various schools of coaching, psycho-analysis & emotional therapy since 2014. She has been training & consulting nascent entrepreneurs since 2015 in different countries (Egypt, Germany, UAE & UK). That was based on practicing entrepreneurship herself through creating & running her profitable small business 2011-2017. Her MBA degree in marketing intertwined with her practical experience taught her that business administration isn't just about operational knowledge, but also understanding human emotions and behaviors during the venture creation process.