In the 3rd session, we will take a closer look at the journalists' perspective. For this we have invited the SWR digital strategist Verena Ziegler, who, after a brief introduction by Dr. Hanne Detel, will talk about her experiences in a live interview. The focus will be on the following questions: What interaction expectations do journalists have of their audience? How can audience interaction be planned and designed so that it is profitable for all parties involved? How do journalists deal with unfulfilled expectations, such as hate speech or low audience participation?