Université d'Erfurt

20 Jahre Kommunikationswissenschaft in Erfurt

Mediensysteme und Globalisierung

Die Rolle der Medien in der Globalisierung

Die "Globalisierung" ist der Leitbegriff unserer Epoche. Politiker und Wissenschaftler haben in den letzten zwei Jahrzehnten nahezu unisono den Zusammenbruch von bekannten Raum- und Zeitbegriffen und die grenzüberschreitende Vernetzung von Ökonomien und Gesellschaften als neuen Maßstab des Handelns betrachtet. Waren sie dabei zu voreilig? Spiegelt sich hierin eine unreflektierte ideologische Deformation unserer heutigen Weltsicht? Trotz aller erkennbaren Zeichen der "Globalisierung" ist das Feld der internationalen Kommunikation, ist die "Informationsgesellschaft" in den meisten Bereichen noch immer ein Nebenschauplatz der öffentlichen Kommunikation. Ob Auslandsberichterstattung, Satellitenfernsehen, das Internet, Filmproduktion oder andere Gebiete der Medienproduktion und -nutzung: Die Medien werden weltweit noch immer in hohem Maße von lokalen, nationalen und regionalen Prozessen geprägt. Politische und ökonomische Dimensionen eines "Weltmediensystems" existieren erst in Ansätzen. Im Bereich der Massenmedien ist die Globalisierung wissenschaftliche kaum fassbarer "Mythos", der dringend einer realistischen Revision bedarf, um das politisch bedeutsame Projekt zukunftsfähig zu machen.

Kai Hafez, The Myth of Media Globalization, Cambridge: Polity, 2007

“This book carefully picks asunder some of the key assumptions embedded in the accepted debate about globalization. The radical contribution of this fine book is its meticulous examination of evidence used in the mainstream globalization debate. Hafez insists, convincingly, that this myth is riddled with perceptual errors, ideological projections and political interests. This book is a well-argued, much-needed intervention that pleads for better scholarship to illuminate the ‘necessary myth’ of globalization.”
Prof. Farrell Corcoran, Dublin City University
in: Global Media and Communication

“The book offers a good combination of theoretical and empirical response to the mainstream debate about globalization challenges the easy assumption that the advance of globalization is inevitably taking over the world with enormous influence on different societies in terms of national politics, cultures and economy. What Hafez manages to achieve in this book is to affirm that there are no truly transnational media, and that the ultimate power in media regulation remains in national hands. We are yet to see the emergence of a global public sphere. Along with this interesting and useful argument that is not so ‘conventional’, this book offers a thorough review of the mainstream debate over globalization and its influence over the world, which I feel will be very useful. A major virtue of this book is that it does not only look into the cultural dimension of globalization, but also into the economic implications and impacts upon national politics, media policies and news and information.”
Dr. Lian Zhu, Bournemouth University
in: European Journal of Communication

“Hafez definitely succeeds at what he sets out to do: to critically summarize and assess the available empirical evidence of the various dimensions of media globalization using a system theory framework. The emphasis on actual empirical evidence for key statements in globalization scholarship is refreshing, and this book is an important contribution to the ongoing debate about media globalization. Recommended.”
Dr. Henrik Örnebring, University of Oxford
in: Hot Topics in Journalism and Mass Communication

“Given the scope and clarity, I would not hesitate to assign the book in upper-level undergraduate and graduate courses. Hafez delivers an airtight argument to respond to declarations about the new role of the ‘global media’ in a post-everything era.”
Prof. Silvio Waisbord, George Washington University, Washington, D.C.
in: British Journal of Sociology

“To his immense credit, Hafez has attempted to provide not only a balanced survey of most of the existing literature on the topic, but also a carefully structured narrative that touches on most of the relevant aspects of the subject. Hafez declares at the outset his intention to recuperate the concept of globalization through theoretical refinement and empirical evidence. He is right in his estimation that such a reworking of what constitutes 'global' developments is a prerequisite to the evaluation of the debates on global media. Hafez's is a timely, careful, and important intervention, presented in a style that invites a readership that will include both students and researchers.”
Ramaswami Harindranath, University of Melbourne
in: Fifth-Estate-Online - International Journal of Radical Mass Media Criticism

“Hafez’s book is an effective and a worthwhile read for those interested in mass media and the grim facts behind its ownership and role in the modern world.”
Alexei Anisin, University of Essex
in: LSE Review of Books

„Ein atemloses Buch, das anhand zahlreicher Beispiele zeigt, wie Regionalismus und Lokalität gestärkt werden. Zugleich entlarvt es damit den Mythos von einer globalen Vereinheitlichung der Kultur und der Lebensweisen. Eine anregende Lektüre.“
Lothar Mikos
in: tv diskurs, Freiwillige Selbstkontrolle Medien

“Drawing on a tradition of revisionist scholarship, this argument represents a welcome balance to the widespread globalization-as-given narrative that has frequently dominated both academic and popular discussions of the issue. Also valuable is Hafez’s focus on a wide range of issues compared to more narrowly focused accounts of media globalization.”
Kalyani Chadha, University of Maryland
in: The Information Society

“The Myth of Media Globalization undoubtedly offers an important contribution to the fields of mass and media communications, and will prove useful to those dedicated to studying the political implications of media globalization. Its deft maneuvering between research materials and media platforms opens itself up to broad range of applications. And it provides a crucial reminder that our critical evaluations, whether they focus on film, television, new media, cultural representation and/or political economy, could always stand to be more nuanced by the historical and material realities of the global audiovisual landscape.”
Patty Jeehyun Ahn, University of Southern California
in: European Journal of Cultural Studies

“Hafez raises many important questions in a sober and critical way, without ever preaching. He shows a critical detachment that is further enhanced by the fact that he, unlike many of his colleagues, always keeps a focus on the way the individual interacts with the media. No matter what topic he discusses – the digital divide, xenophobia, or the new world order in the information age – Hafez never losses sight of the individuals who are hit by the wave of globalization and always insists on their (partial) immunity to the insinuations of global communication.”
Dr. Stephan Weichert, Institute for Media Policy, Berlin
in: Political Communication (also: Medien- und Kommunikationswissenschaft)

“Hafez’ book is an excellent introduction to the core issues at stake in media globalization and brings together an excellent array of case studies and alternative points of view to make a highly useful contribution to the ongoing discussion of globalization.”
Prof. Kaalev Leetaru
University of Illinois, USA

“Hafez' book is well written. The point is made convincingly that so far no global public sphere has been established. Therefore it seems too early to talk about a paradigmatic change of the global communication system. Nevertheless, Hafez argues, the myth of globalizatin has been helpful for a better understanding of global processes.”
Prof. Dr. Hans Kleinsteuber
University of Hamburg, Germany

“Globalization is understood to change space and time, economy, national societies and culture. Kai Hafez shows that one cannot speak in general about such a globalization of media. To a large extent, media are targeted and used by local and regional groups, and they mainly refer to local and regional processes. The author introduces a lot of new ideas in the discussion. In its critics of hasty concepts and conclusions, the book will be of high importance for the ongoing discussion on globalization and on the role of civil society.“
Prof. Dr. Friedrich Krotz
University of Erfurt, Germany

“The publication of Kai Hafez’s ‘The Myth of Media Globalization’ represents a valuable addition to the growing body of literature that challenges the easy assumptions of globalization theory. In a series of well-researched chapters, Hafez demonstrates that many of the commonplace assertions about the media and globalization, for example the emergence of a global public sphere, are lacking in any empirical support. As he puts it ‘the fundamental character of ego-centric national media systems remains untouched’. So, too, he demonstrates that the decisive levers of power in media regulation remain in national hands. This book will certainly become a ‘must read’ for any student working in the field.”
Prof. Colin Sparks
University of Westminster, London

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