Universität Erfurt

20 Jahre Kommunikationswissenschaft in Erfurt

Hanna Lütke Lanfer, M.A.

Seit Oktober 2017 Doktorandin an der Professur für Kommunikationswissenschaft mit dem Schwerpunkt Soziale Kommunikation bei Prof. Dr. Constanze Rossmann.

Förderung durch die Ernst-Abbe-Stiftung.

 

Kontakt: hanna.luetke_lanfer@uni-erfurt.de

Lebenslauf

  • Seit Oktober 2017: Doktorandin an der Professur für Kommunikationswissenschaft mit dem Schwerpunkt Soziale Kommunikation; thematischer Fokus: Risikokommunikation in Gesundheitskrisen
  • 2011 – 2014: Master-Studium an der Universität Groningen, Niederlande, im Studiengang „Journalismus“; Master-Arbeit zum Thema „A tug-of-war: Power, the media and a politician”
  • 2013 – 2017: berufliche Tätigkeit in den Bereichen Journalismus, Öffentlichkeitsarbeit und Werbung in Deutschland, Sierra Leone und Australien
  • 2013: Hospitanz im Politikressort der Zeit
  • 2007 – 2011: Bachelor-Studium an der Universität Hildesheim im Studiengang „Internationale Kommunikation und Übersetzen“ mit Auslandsaufenthalten in Spanien und Belgien; Bachelor-Arbeit zum Thema „Führt Sprachkontakt unweigerlich zum Sprachkonflikt?

Forschungsschwerpunkte

Forschungsfelder allgemein: Gesundheitskommunikation, Risikokommunikation in Gesundheitsrisiken
Forschungsthemen: Medienkanäle und -nutzung in nicht-westlichen Ländern, kulturübergreifende Gesundheitskommunikation

Dissertationsvorhaben

Working title: Through the Lens of Scarcity: Communicating Social and Behaviour Change in the Context of Chronic Poverty

Poverty is strongly associated with poor health outcomes: People in Africa tend to die 21 years earlier than in Europe, infectious diseases that are largely unknown in more wealthy parts of the world kill millions every year in low-income regions and epidemic risk is higher in areas where poverty persists as the two most recent Ebola epidemics in West and East Africa have shown. On the other hand, health is inextricably linked to both physical and social well-being as well as economic growth.

From a structural point of view, poor people tend to be exposed to high risks and health-damaging conditions as often found in low-resource environments, e.g. a lack of access to proper sanitation and clean water. However, numerous studies have also observed that counterproductive health behaviours and habits such as poor hygiene practice and preventive healthcare cluster among impoverished populations and contribute to perpetuating poverty. In this view, poverty is also a context in which decisions are being made. Recent strands in poverty research suggest, for instance, that managing with ever too little means affects people’s cognitive and psychological resources in negative ways. A better understanding of how poverty shapes decision-making and behaviours of impoverished people can contribute to developing better interventions to enable the poor in adopting health-protective behaviours and preventing various conditions.

In this light, health communication has been attributed an important contribution in behaviour change programmes by providing information and motivating individuals and groups to think about a health behaviour in a different way and act accordingly. However, poor people are also marginalized and deprived in relation to communication and information processes. They often lack critical information or hold disadvantageous beliefs as a lack of money or education limits their access to reliable sources. Moreover, poverty and its multifaceted influence on people and social systems is hardly operationalized in current theories of health communication for behaviour change. Hence, there is a theoretical and empirical gap on how to conceptualise the psychological, social and environmental implications of living in poverty in current approaches.

Against this background, this thesis analyses the dynamic relationship between strategic health communication, multidimensional poverty, decision-making and behaviour. It first analyses the interactions between each of these variables from a theoretical perspective. As the relationship between strategic health communication in the context of multidimensional poverty is considerably less researched than the other concepts, a qualitative study on health communication practice in Sierra Leone, one of the poorest countries in the world, contributes to theory-building. Synthesising our findings with other empirical evidence, this research designs an experimental health communication intervention with the objective to increase handwashing among rural, impoverished people in Sierra Leone.

 

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