A policy brief is a short, concise publication that summarises complex research findings or current problems for political decision-makers, administrative staff and the press. It serves to provide evidence-based recommendations for action to enable quick, informed decisions.
Creating social support for effective climate protection with five guiding principles
In a joint policy paper by the German Council for Sustainable Development and the Institute for Planetary Health Behaviour, hosted by Klimafakten, researchers have outlined five guiding principles to help steer climate policy out of the downward spiral of reciprocal negative expectations between politicians and the electorate.
They are convinced that those who follow these principles when designing climate protection measures will create a climate policy in which policy design and communication mutually reinforce each other - and which can count on broad social support.
Betsch, C., Tiede, K., & Janssen, J. (2026). Five principles for designing and communicating sustainable policy. Klimafakten.de. https://doi.org/10.23668/psycharchives.21599
Download policy paper as PDFThis is the English translation of the German original.
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