Augusto Santos, M.A.

Thema: "South-South Representation: Systematizing Foreign News as a Soft Power Resource of BRICS Recognition"

Brief Biodata

  • since 2019 PhD student supervised by Prof. Dr. Kai Hafez, University of Erfurt (Funded by Capes/DAAD scholarship program)
  • 2018-2019 Social Media Analyst and Copywriter, Campinas (Brazil)
  • 2015-2017 M.A. Communication, São Paulo State University (Brazil)
  • Sept.-Nov. 2016 Research internship at George Washington University (United States)
  • July 2014 Research internship at University of Bonn (Germany)
  • 2011-2015 B.A. Social Communication: Journalism, São Paulo State University (Brazil)
  • Awarded scholarships from São Paulo Research Foundation (FAPESP) during undergraduate and graduate studies

PhD Thesis

The establishment of mutual associations, which gives rise to a network of states, is one of the ways in which nation-states have acted in the globalization process. The rise of the BRICS group - Brazil, Russia, India, China, and South Africa - in 2011 illustrates this scenario and stands out for being an institutionalized alliance from the global South. Over the years, the group has shifted from an economic project to a broader concept as a strategic attempt in search for better cooperation and equitable relations at a global level. The main challenge for BRICS is to bridge their differences and move towards the reinforcement of the group’s bonds and recognition. The path ahead is not only established via traditional diplomacy and trade, but also through the circulation of symbolic and cultural elements.
In light of this context, the doctoral research considers an intra-BRICS angle and focuses on the intersection of foreign news and its ability to frame images of the “Other” as a potential resource of soft power. Thus, based on the acknowledged importance of domestic media spheres, the study aims to verify in what manner foreign news reinforces the integration and soft power of BRICS from a state-to-state representation. In methodological terms, a cross-cultural content and framing analysis will be performed. Epistemologically, by adopting BRICS as an analytical category, the research intends to add to the claimed de-westernization of communication and media studies.

Research interests

international communication; international broadcasting; soft power; public diplomacy; foreign news; media representation


  • Napolitano, C. & Santos, A. (2017). TV pública de âmbito internacional: uma análise comparativa entre o Brasil e Portugal. Revista Eptic, 19(3), 137–154.
  • Napolitano, C. & Santos, A. (2017). Dinâmica transnacional da mídia: processos de regulação na globalização comunicacional. E-Compós, 19(2), 1-18.
  • Vicente, M. & Santos, A. (2016). O jornalismo como elo entre nações: a construção da notícia na Deutsche Welle Brasil. 16(32), 75-89.