We live in a world characterized by national self-interest, which culminates in diplomatic tensions and politically motivated conflicts. Nations make calculated efforts to create strategic alliances, convey government policies both at home and abroad and stimulate a favourable perception from foreign governments and foreign publics. The socio-economic disparity between the Global North and its Global South counterpart suggest that the politics of interests becomes a parallel line, despite the presence of universal realities and interests. African countries are divided across ethnical and linguistic lines, with a varied political and socio-economic landscape, which may enhance or sabotage public diplomacy efforts. The implication is that while countries from the Global North can rely on what (Nye, 2009) described as “smart power” (the combination of hard and soft power), countries from the Global South are deficient in hard power and reliant on soft power (cultural asset, political values, policies and other attractive national properties).
Nigeria’s Public Diplomacy is reactive, but often misconstrued as static and homogeneous in character, shape and form. Consequently, this study will apply theoretical approaches to examine and understand the principle, scope, integration, mechanisms, nature and challenges of Nigeria’s public diplomacy in Germany. Furthermore, this study will identify and analyze the critical individual actors/stakeholders (1st level); social/group/transnational/subnational actors (2nd level); government/state actors (3rd level); and supranational entities (4th level) within the context of Nigeria’s public diplomacy with Germany. The scope of my research will later expand to accommodate the intricacies of African Public Diplomacy.
African public diplomacy, Media and Democracy, Media and politics, Media and Public Diplomacy, Media and Terrorism, Climate Change Diplomacy.