2006 - 2011 Bachelor of Arts in Mass Communication at Olabisi Onabanjo University, Ogun state, Nigeria
The democratization of foreign policy and the proliferation of information and communication infrastructure has facilitated access to foreign publics. Today, many states make calculated efforts, using strategic communication to build relationships, manage reputation, convey government policies abroad and stimulate a favourable perception in the hearts and minds of foreign audiences. Notwithstanding, engagement efforts are not a neutral exercise but are designed to produce socio-economic, ideological, and political outcomes—camouflaged as ‘‘mutual interests’’. However, countries from the Global North rely on “smart power” (the combination of hard and soft power). In contrast, countries from the Global South are deficient in hard power and reliant on soft power (cultural assets, values and policies). This research traces the origins and scope of public diplomacy in the African continent. It adopts a mixed method design to contextualize the public diplomacy architecture and strategic communication programs of state, non-state and institutional actors under different political systems (Nigeria’s hybrid regime and South Africa’s flawed democracy).
Africa: Public Diplomacy, Public Diplomacy Counterflows (Africa and Europe)