About the event
In this one-day face-to-face workshop, professors receive practical media training that optimally prepares them for interviews, statements and public appearances. Participants practise precise key messages, confident body language and professional handling of critical questions. With individual exercises and video feedback, they develop a clear, authentic presence in traditional and digital media.
Goals:
- Gain confidence in dealing with journalists and media enquiries
- Formulate concise key messages for various formats
- Respond confidently to critical or unexpected questions
- Use body language and voice in a targeted manner for a professional effect
- Reflect on and optimise media appearances using video feedback
