Founders Service

Zielgruppe klären und Botschaft schärfen – Buyer Personas praxisnah

Date
4. Nov 2025, 1.00 pm - 3.00 pm
Location
online
Series
StarTH Now" workshop series
Organizer
StarTH – Thüringer Hochschulgründungsnetzwerk, K1-Gründungsservice der Friedrich-Schiller-Universität Jena in Kooperation mit Gründungsservice „Social Impact Campus“ Universität Erfurt
Speaker(s)
Nadine Reinhold
Event type
Workshop
Event Language(s)
German
Audience
open to the university public

Workshop open to the university public with Nadine Reinhold

Information from the organiser

Who really buys your offer?

In the online workshop "Clarify target group & sharpen message - buyer personas in practice" you will develop concrete personas as the foundation of your marketing strategy with Nadine Reinhold (marketing strategist, positioning). 

You will recognise needs & pain points, derive clear messages and select suitable channels - directly applicable to your idea.

What you take away:

  • Create buyer personas step by step
  • Clearly work out needs, problems & motives
  • Derive messages and channels - practical & immediately realisable

We look forward to your registration! 
 

Registration
StarTH Now" workshop series

Whether you are just starting out or are already in the middle of your start-up - in the monthly StarTH Now workshops we provide you with knowledge and skills to drive your start-up idea forward!
Always on the first Tuesday of the month at 13:00.

What is the StarTH network? The Thuringian university start-up network StarTH connects the start-up advice centres of the Thuringian universities and creates a central platform for students, academics and graduates interested in starting a business. The start-up advice centres offer comprehensive consulting and coaching services - from initial advice to individual support in all phases of the start-up process and in obtaining funding.

We look forward to hearing from you!

Your Thuringian university start-up network

Information about the entire series of events
Tags: Further education

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