In her keynote speech, titled "Knowledge Alone Is Not Enough! The Psychology of Climate Protection," she discussed how behavioral change can be encouraged and how people can be motivated to act sustainably:
Most people are willing to take action and want to protect the climate. To drive the energy transition forward, key decision-makers must communicate necessary measures in a way that moves people from knowledge to action,
explained Mirjam Jenny, emphasizing the crucial role of targeted climate communication.
For more information about RET.Con 2025, please refer to the press release from Nordhausen University of Applied Sciences.
