Welcome to the Erfurt campus!

Even Martin Luther knew that Erfurt was a good place to study. Today, with the University of Erfurt, the University of Applied Sciences Erfurt, the Health and Medical University, the IU International University and the International University of Cooperative Education (iba), there are five universities in the Thuringian state capital that offer a diverse range of course offerings with 133 degree programmes. The relaxed yet lively city life in a historic setting and a strong student community provide the perfect setting for studying. To publicise this throughout Germany, the city and ETMG are launching an advertising campaign in cooperation with the universities at the end of April.

The new location campaign will utilise various communication channels: in addition to the newly launched central university location website www.campus-erfurt.de, print adverts, online advertising, social media activities and digital advertising spaces in the Erfurt city area. Andreas Horn, Lord Mayor of the state capital Erfurt, explains: "Erfurt is a university city with a future – liveable and diverse. Our aim is to encourage young people from all over Germany to study here and discover the city as a centre of life for themselves. But we also want to show young people from Erfurt what prospects their home city has to offer. Among other things, we score points with the wide range of course offerings at our five universities and the excellent supervision, the central location, the short distances in the city and special features such as the cultural semester ticket." Christian Fothe, Managing Director of ETMG, adds: "This is exactly where our campaign comes in. We are focussing on the strengths of the city and giving it a face as a university city. With the mix of print, online and digital outdoor advertising, we are effectively getting Erfurt talked about on various channels." Uta Scheunert, Professor at the International University and Chair of the Municipal University and Student Advisory Board, is delighted: "This initiative by the city administration and ETMG shows that Erfurt attaches great importance to its students and its five universities. The campaign is a commitment to the university city."