Reasons for the common good is trendy. Creating positive impulses for a society, the environment and of course your own customers with entrepreneurial activity is a high priority, especially for young founders. Her own passion for a project that is close to her heart is often reflected in team spirit. Compared to purely profit-oriented start-ups, social entrepreneurs are more likely to set up as part of a team and are increasingly able to transfer their enthusiasm to potential customers. The social contribution is higher than one's own income, a social or ecological concern higher than a possible return. They don't lack an innovative spirit: According to a KfW study, almost a third of young social entrepreneurs offer new products that did not exist before. One in four develops their own innovation to market maturity.