| Institute for Planetary Health Behaviour, Seminar für Medien- und Kommunikationswissenschaft, SPF Bildung. Schule. Verhalten., Forschung

Learning Platform Supports Conversations About Vaccination

Why do some people hesitate to get vaccinated? What is the psychological reason behind this? And how can you refute arguments against vaccination in a personal conversation without jeopardising your relationship with this person? Answers to these questions can be found on the website of the JitsuVAX project, which is now also available in German.

One of the aims of the JitsuVAX project is to prepare healthcare professionals for discussions with patients with vaccination hesitancy. One tool for this is the project's learning platform. It explains the most important psychological reasons why people delay or refuse vaccinations. The platform also contains an overview of 60 different arguments against vaccination, which are categorised under psychological reasons. These arguments range from concerns about the side effects of vaccination to belief in conspiracy theories. For each argument, there is a suitable emphatic response on the website, which can open up a new perspective on vaccinations. Not only healthcare professionals can benefit from the platform. The platform can also be helpful in personal conversations with colleagues, friends or family members in order to have a mutually satisfactory discussion with people who are reluctant to vaccinate.

Many people are concerned when it comes to vaccinations. It is important to take these concerns seriously and address them in a personal conversation. Instead of overwhelming vaccine hesitant individuals with information about the efficacy and safety of vaccinations, it can be helpful to tailor responses to their concerns. An empathetic approach to people with vaccination hesitancy also helps to build trust and have an informative conversation." (Frederike Taubert, research assistant in the project)

The online learning platform is available in five languages (English, Spanish, French, German and Romanian).


... is a project funded by the EU Horizon 2020 programme, coordinated by the University of Bristol & collaborating with five other EU institutions and one in Canada. The researchers involved are developing training procedures, apps & guides that can support healthcare professionals in tackling misinformation about vaccination. These will be shared across Europe & beyond using existing health networks.


Professor of Health Communication
(Faculty of Philosophy)
Lehrgebäude 4 / room 220
Office hours
Monday 09-10 am only online at
Profile page
Research associate in the project Jitsuvax
(Faculty of Philosophy)
Weltbeziehungen / C19.01.28