In my first West Window I collected signs of London. Now I turn to Moscow, a city which once in the past had and perhaps once again has ambitions of being the power center of a “non-western” empire.
I see a sign in this Moscow, not far from the Catholic Cathedral and the Metro Station “Krasnopresnenskaja”, and I read its main words – the unique name of a business: Эни дэй.
For those who do not read Cyrillic letters: Ėni dėj.
If you look at the scholarly transcription, it looks neither Russian nor English. In reality (whatever that reality might be) it is both and neither. One might say that the words look somehow ‘Eastern’, perhaps coming from some Turk language. I ask here the sense in which these words are a "West Window".
Let us read further.
Continuing down the sign from top to bottom, we see words are also translated into Russian. The white letters on the purple sign below the large purple letters read, among other things, "bez vykhodnykh". Literally – no holidays. Basically: "open every day"… or, as the business’s name promises: "any day". According to the sign, you can come … "any day" to this "salon krasoty" (literally "salon of beauty", most likely a Russian calque of the English term "beauty parlor") between 10am and 10pm.
The photo was taken just before 9am on May 14th, 2019 – there is no reason to believe that the sign is inaccurate (though I have to admit that I did not go back and check).
One jog (originally a very Western thing to do) on a mid-May morning in Moscow, and (perhaps) coincidentally a whole range of West-in-Cyrillic opportunities emerge, (perhaps) accidentally in the immediate vicinity of Moscow’s largest Roman Catholic Church.
And speaking of Rome: