Knowledge, Spaces, and Media Education, School, and Behaviour Faculty of Philosophy

Development of an Evidence-Based Communication Strategy to Promote Physical Activity Among Older and Very Old People in Germany

The project, funded by the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung - BZgA), is developing an evidence-based communication strategy to promote physical activity among older and very old people in Germany as part of the "Älter werden in Balance" (Getting older in balance) programme based on qualitative guideline interviews and a representative telephone survey.

Duration
04/2018 - 02/2019

Funding
Bundeszentrale für gesundheitliche Aufklärung (BZgA) :
100 000 Euro

Project management

Prof. Dr. Constanze Rossmann
Former Holder of the Professorship for Communication Science with focus on Social Communication (Seminar für Medien- und Kommunikationswissenschaft)

The project, funded by the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung - BZgA), is developing an evidence-based communication strategy to promote physical activity among older and very old people in Germany as part of the "Älter werden in Balance" (Getting older in balance) programme based on qualitative guideline interviews and a representative telephone survey.

Health Research Health Communication