Science Communication on LinkedIn, Mastodon and Bluesky

Content

Translating research from the academic world to non-academic audiences or across different fields can be a challenge for highly specialized researchers. Luckily, social media platforms like LinkedIn,  Mastodon and Bluesky provide a space where academics can reach broader audiences. These platforms can be powerful tools to engage the public, foster societal dialogue, and provide much-needed informal education.

This workshop is designed to help academics kickstart their journey into science communication by focusing on:

• Understanding how to connect with non-academic or cross-disciplinary audiences
• Getting familiar with the basics of LinkedIn, Mastodon and Bluesky
• Exploring the tools available on these platforms to enhance communication
• Networking with fellow academic communicators
• Developing content strategies to keep your audience engaged
   

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