| Seminar für Medien- und Kommunikationswissenschaft

New Publication

How should Journalists properly react to critical user comments?

How do journalistic responses towards critical user comments influence the perception of quality of a media brand?

Fabian Prochazka and Magdalena Obermaier (LMU Munich) explore this question in a new open access publication in Digital Journalism. Here you can find the study: 
https://www.tandfonline.com/doi/full/10.1080/21670811.2021.201731