The Role of Interpersonal Political Communication in the Process of Media Effects

The aims of the project are, first, to develop a theoretical approach to explain the effects of interpersonal political communication on media effects and, second, to empirically answer the question of whether interpersonal communication tends to increase or decrease media effects on political opinions, attitudes and behavior. The project is empirically implemented with the help of 40 student assistants by combining a non-participating covert field observation of everyday conversations with a subsequent survey of the observed participants and an analysis of the media content they use.

Further Information

"The Role of Interpersonal Political Communication in the Proces of Media Effects" in the database of the German Research Foundation (Deutsche Forschungsgemeinschaft - DFG)