Knowledge, Spaces, and Media Faculty of Philosophy

The Role of Interpersonal Political Communication in the Process of Media Effects

Nicole Podschuweit: The aims of the project are, first, to develop a theoretical approach to explain the effects of interpersonal political communication on media effects and, second, to empirically answer the question of whether interpersonal communication tends to increase or decrease media effects on political opinions, attitudes and behavior.

Duration
10/2014 - 09/2017

Funding
Deutsche Forschungsgemeinschaft (DFG) :
300 000 Euro

Project management

The aims of the project are, first, to develop a theoretical approach to explain the effects of interpersonal political communication on media effects and, second, to empirically answer the question of whether interpersonal communication tends to increase or decrease media effects on political opinions, attitudes and behavior. The project is empirically implemented with the help of 40 student assistants by combining a non-participating covert field observation of everyday conversations with a subsequent survey of the observed participants and an analysis of the media content they use.

Research on Media Effects Communication Science

Cooperation partner

Research focus

Knowledge, Spaces, and Media